Strategic Marketing Intern - Analytics & Segmentation, Summer 2027

Watts Water

Hours: Full time
Where: North Andover, MA
Posted: Sep 11

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future.

What you'd do

Consolidate and organize multiple years of product-level sales data into a clean, documented, and usable dataset.
Partner with Marketing leadership to establish and apply end-market vertical segmentation standards and taxonomy.
Develop product- and bill-of-material-based classification logic to identify likely end-market verticals when customer information is unavailable.
Analyze sales, customer, and transaction data to identify trends, patterns, and business opportunities across market segments.
Conduct outreach with agency representatives and distributors to validate customer information and improve segmentation accuracy.
Create and maintain dashboards, reports, and visualizations that provide leadership with actionable market and sales insights.
Document methodologies, assumptions, data sources, and classification rules to support future business use.
Collaborate with Sales, Marketing, Finance, Operations, and external partners to gather information and align on project objectives.
Develop recommendations to improve future customer and market segmentation data collection processes.
Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics

What they want

Current student (senior status)
Pursuing a bachelor’s degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field.
Strong analytical and problem-solving skills.
Advanced proficiency with Microsoft Excel, including PivotTables, Power Query, and lookup functions.
Experience with SQL, Python, or other data analysis tools.
Strong communication and stakeholder engagement skills.
Ability to organize, analyze, and interpret large datasets.
Strong attention to detail and ability to manage multiple priorities simultaneously.
Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.
Strong sense of accountability, taking ownership of tasks and following through on commitments.

Starts: 2026-09-11