G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
At G2,…
What you'd do
- Recommend and draft Stage 1 deep-dives for remaining marketing functions, following the established starter/advanced prompt-pair and before/after time-savings format, with review and sign off from marketing leadership
- Validate use cases with team leads and get sign-off on deep-dive content
- Apply the roadmap's diagnostic "you're here when" signals and unlock conditions to identify what's blocking teams from reaching Stage 2, bringing findings to marketing leadership for prioritization
- Work with team leads to support embedding AI workflows into standard practice, not just one-off experimentation
- Track progress through self-assessment score movement and draftcase studies as proof points for leadership review
- Support leadership in identifying the team(s) with the highest readiness to advance to stage 3 by analyzing assessment data and surfacing readiness signals
- Contribute to scoping and help execute a cross-team tool or shared workflow with an adjacent function, under the direction of marketing leadership
- Document lessons learned into a repeatable playbook for future teams
- Support ongoing maintenance of the self-assessment tool and results dashboard
- Help design objective test questions to complement self-reported scores and counteract known self-assessment inflation
What they want
- Strong written and verbal communication skills
- Demonstrated interest in AI tools and workflows — coursework, personal projects, or hands-on use count
- Organized, self-directed, and comfortable working across multiple workstreams and keeping projects on track with guidance from a manager
- Analytical mindset — comfortable interpreting assessment data and summarizing insights and recommendations for leadership
- Currently pursuing a degree in marketing, business, communications, or a related field
- Working AI fluency already in hand — regular, hands-on use of tools like ChatGPT, Claude, or similar across different tasks, not just casual or occasional use
- Working familiarity with the AI tools landscape — able to speak to the differences between general-purpose assistants, specialized tools, and emerging agentic workflows
- Eagerness to learn how AI tools apply differently across marketing functions like SEO, creative, and marketing ops, and ability to think concretely about workflow applications