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Opportunity
MarketingSales

Brand and Ad Operations Specialist

Roblox · Sales Enablement

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Pay
$164,290–$199,390/yr
Where
San Mateo, CA, United States
Posted
Sep 4

We are seeking a detail-oriented Brand & Ad Operations Specialist with experience in digital advertising to join our team. In this role, you'll be responsible for the end-to-end execution of campaigns from media plan development to trafficking, tracking, reporting, and optimization. You'll play a vital role in ensuring campaigns are launched accurately, perform efficiently, and deliver against client goals.

You Will

Campaign Setup & Execution:

Campaign Management & Optimization:

Reporting & Insights:

Cross-Functional & Process Support:

What you'd do

  • Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability.
  • Work closely with internal teams to traffic and launch campaigns across various platforms (e.g., Google Ads & Roblox Ads).
  • Ensure accurate campaign setup and tracking, coordinating with internal teams as needed.
  • Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues.
  • Analyze campaign data to recommend optimizations that drive improved performance (e.g., CTR, ROAS, CPM).
  • Develop and maintain standardized and custom performance reports using internal dashboards and data tools.
  • Translate performance data into actionable insights for client-facing recaps and optimization recommendations.
  • Partner with Product, and Engineering teams to enhance campaign setup processes and troubleshoot issues.
  • Contribute to building scalable workflows and documentation that support repeatable campaign operations.

What they want

  • 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning.
  • Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics).
  • Strong understanding of digital advertising KPIs, attribution models, and media math.
  • Experience building or managing media plans and flighting schedules.
  • Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once.
  • Basic understanding of SQL and/or experience working with data platforms is a plus.
  • Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders.