At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world. Work with high-quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.
The influencer team at Everlane is responsible for driving the brand’s mission through strong narratives around our products and programs. The influencer team plays a critical role in shaping brand perception, driving relevance, and building partnerships with key influencers in our target audience.
What you'd do
- Identify and source creators across priority categories and platforms to support customer acquisition and brand growth.
- Research and evaluate potential gifting partners based on audience demographics, engagement, content quality, and brand alignment.
- Execute creator outreach and relationship-building to secure gifting partnerships.
- Coordinate and place product orders for gifted creators, ensuring accuracy and timely fulfillment.
- Partner with internal teams to manage shipping, tracking, and delivery timelines.
- Maintain consistent follow-up with creators to confirm receipt, posting timelines, and deliverables.
- Track gifted content across social platforms to ensure posts meet program expectations.
- Maintain detailed records of outreach, shipments, creator responses, and content performance.
- Input and manage campaign data within reporting and influencer management tools.
- Support performance reporting to measure reach, engagement, and contribution to customer growth goals.