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Opportunity
Marketing

Retention Marketing Specialist

Everlane · Ecommerce

Where
Los Angeles, CA
Posted
Aug 21

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make.

What you'd do

  • Build, test, and deploy campaigns across email and SMS.
  • Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
  • Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
  • Support list hygiene, deliverability, and compliance across email and SMS channels.
  • Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
  • Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
  • Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.
  • 2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
  • Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
  • Strong working knowledge of HTML and similar to build emails.