Field Marketing Specialist, Key & Strategic Accounts

Okta · Demand Gen-420

Pay: $80,000–$110,000/yr
Where: Bellevue, Washington; Chicago, Illinois; Toronto, Ontario, Canada
Posted: Aug 11

As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both the Strategic Accounts Marketing team and the Key Accounts Marketing team by executing a multi-channel integrated framework that moves target accounts through the buyer journey.

This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer.

What you'd do

Support campaign and program builds: Partner closely with regional marketing managers to assist in the setup, asset coordination, and logistics for field marketing events, executive dinners, VIP receptions, and targeted Account-Based Marketing (ABx) campaigns.
Optimize multi-channel nurtures & customer journeys: Work directly with Marketing Operations to analyze, update, and optimize email nurture sequences through a strategic account lens, unlocking continuous improvements in account engagement and conversion.
Maintain visibility & alignment across team initiatives: Stay deeply plugged into all active regional campaigns across Strategic and Key Accounts to ensure central communication mechanisms, field newsletters, and team playbooks remain accurate and continuously updated.
Serve as key data & operational problem solver: Act as the primary point of contact for troubleshooting data discrepancies, lead routing issues, and campaign tracking errors across Salesforce and Tableau to preserve reporting integrity.
Manage comprehensive event logistics and vendor relations, encompassing venue sourcing, webinar/platform setup, swag replenishment, and Purchase Order (PO) creation.
Instill and maintain foundational team mechanisms, tracking systems, and operational templates to drive execution rigor, consistency, and business continuity across the Strategic and Key Account segments.
Leverage AI tools and automated workflows to streamline daily operations, optimize reporting, and automate repetitive tasks across assigned programs.
Foster strong cross-functional partnerships across Strategic & Key Accounts: Collaborate closely with Regional Marketing Managers (RMMs), Sales, SDRs, Campaigns, Strategic Events, and Product Marketing to align on target account priorities, drive shared revenue outcomes, and systematically capture and share best practices across the broader marketing team.
Lead field sales communication efforts by owning and delivering weekly strategic field marketing newsletters and campaign alerts, positioning marketing campaigns as actionable pipeline levers.
Manage centralized tools and playbooks, such as "Go-To Guides" and Regional Decks, to increase field visibility, standardize marketing plays, and drive field adoption.

What they want

2+ years of professional B2B tech marketing experience (field marketing, demand generation, or account-based marketing preferred).
Bachelor’s Degree; Marketing, Communications, or Business preferred.
Experience with marketing and sales technology, including CRM (Salesforce) and Marketing Automation platforms (e.g., Marketo, Eloqua).
Familiarity with ABM platforms and modern tools (e.g., 6sense, Demandbase), event management software (e.g., Splash, Zoom), and project management applications (e.g., Asana).
Familiarity with Generative AI tools (e.g., Gemini, Claude) to accelerate content creation, automate workflows, and analyze program performance.
Strong analytical abilities with a passion for working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
Exceptional written, verbal, and presentation communication skills with a keen attention to detail.
Self-starter mindset who excels at multitasking, thrives in a fast-paced environment, and demonstrates a positive, team-first growth mindset.
Ability to work independently with occasional support, while maintaining high collaboration across teams.
Ability to travel within the region for key meetings and event execution as required (approx. 10–20%).